Learn why it’s not the freelancers that are the problem.

Why you’re losing good freelancers

Sometimes it really is you.

Photo by Emily Morter on Unsplash

“Why can’t I find and keep freelancers on my roster?”

The simplest answer is that you’re not paying them what they’re worth.

In my 12+ years as a freelance technical copywriter, I run into at least one or two prospective clients a year that balk at my rates.

And that’s fine. Why? Because I like working with the ones who don’t balk at my rates. And the ones willing to negotiate higher when I say my rates are going up.

These clients understand that paying their freelancers isn’t just an ethical responsibility, it’s a business necessity.

Let me say that again: paying freelancers fairly is a business necessity.

But what about AI?

Even in the era of AI and commoditization of creative & knowledge based work, it’s imperative that businesses get freelance pay rates right.

Smart freelancers know where to use AI tools and when not. Most use them to make ourselves more efficient. We don’t use them to replace ourselves complete (duh). Because we know that the output isn’t of the same calibre as what we produce. So that…