Why Tech Marketers Should Care About the People in Their Database

I’m always amused when I get an email from someone asking if my “corporation” would like a free trial of some piece of software. That they “read” my blog and thought their product would be a good “fit” to be mentioned in one of my posts.

If they’d actually taken a moment to read my blog or my website, they’d have seen I’m a one-woman band and have no one else to contact about “setting up a call”. This is what happens when companies market to their database and not the people behind it.