There’s money in the machine, not just ghosts.**
Why Tech Marketers Should Care About the People in Their Database
Speak to people, not accounts. Your B2B tech company will sell more. Really.
5 min readAug 31, 2020
(Updated in 2023)
Canadian Writer + Geek — Copywriter for Top Tech companies. Inspiring marketers to be more "human" since 1999 — jbrg.click/news