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Why getting on your freelancer’s email list frees up your time as a client
An email newsletter isn’t just for freelancers to sell things. It’s a time saver for clients too.
This is the next post in my series on working with freelance copywriters. Check out the previous post here.
When I first started freelancing, 12+ years ago, I created an email list. I’d ask clients and prospects if they’d like to be on it, and got excited when they said, “Yes.”
Then I did nothing with it.
I’d think about it periodically, vowing to get “back” to it, but I never did. Until a coaching session with Ilise Benun about 5 years ago. She told me that it’s a great way to stay in touch with people that I’d work with, that wanted to work with me, and generally just wanted to stay in touch.
“But I’m not a classic content creator!” I replied. “I don’t sell stuff like they do, so why bother?”
Ilise (and so many others I respect, like Brian Clark and Ann Handley) calmly explained that it’s essential for any freelance writing business. It gives you “insider” access to people’s inboxes, she explained. They’ve…
