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Assign precisely what you want with a good content brief
What your content brief says about your company
Why clients send bad briefs is confusing. Garbage out = garbage in for these assignments.
I’ve worked from all sorts of content briefs. Some are lists sent in an email, others are docs with sections, and yet others are full on templatized tables that are used for everyone from the graphic designer to the VP of marketing.
While I appreciate it when a client sends me any kind of brief, they’re not all made the same.
What a content brief is
A content brief is a simple document that tells a writer what to write about. They provide the info and context writers need to understand the goal of the project, ensure all key points are covered, includes any CTAs, and defines key messaging they should include.
They can also include a short keyword SEO list, the names of competitors to avoid, and any URLs they want backlinked in it.
What content briefs are not
It’s right there in the name. A content brief should be brief.
They’re not:
- a brain dump or content…
