Assign precisely what you want with a good content brief

What your content brief says about your company

Why clients send bad briefs is confusing. Garbage out = garbage in for these assignments.

Julia Borgini
3 min readNov 2, 2023

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paperwork sitting on a desk with a pen on top of it
Photo by 2H Media on Unsplash

I’ve worked from all sorts of content briefs. Some are lists sent in an email, others are docs with sections, and…

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Julia Borgini

Canadian Writer + Geek — Copywriter for Top Tech companies. Inspiring marketers to be more "human" since 1999 — jbrg.click/news