What It Costs to Hire a Technical Copywriter
You’re more expensive than other copywriters out there
I hear that comment a lot, mainly from prospects. It’s actually one of the reasons I started publishing prices on my website. I want to be absolutely clear that I’m not your average copywriter. I’m a technical copywriter with over 20 years professional writing experience. And that experience costs.
Most of the clients that work with me have no issue with my pricing. We tend to quibble on the payment schedule more than anything else, but rarely on the price. That’s because they know what I bring to the table. They’re willing to invest in my skills and experience because they know they won’t have to redo all my work or hold my hand to get their project done. Cost is important, but not the first thing they look for when hiring a technical copywriter.
The rationale for my transparency in pricing comes from Marcus Sheridan. In his great book, They Ask, You Answer, (and many keynote talks he’s given since writing the book), Sheridan explains that by hiding your pricing, you immediately create an obstacle for your customers. They’ll want to know what you’re hiding and will probably go with another vendor.
