Copywriting is a team sport. Good clients are good teammates. Here’s why that’s important & how you can do it too.

What I need from clients to write tech content and copy

Julia Borgini
4 min readOct 30, 2020

One of the questions I get from prospective clients is, “What do you need from me to start writing?”

Great question. Every project and client is different, so it depends.

Some of my clients send me fully-formed outlines with suggested backlinks, wording, and keywords. Others just give me a general topic and leave the rest to me. Still others give me something that lands in between those extremes.

What I usually tell my clients is this: I’ll tell you what I need based on the project we’re collaborating on. And I’ll usually tell you up-front too, so you can prepare it for me before we kick-off the project.

Examples of what my clients send me

  • Example 1: AcmeTech sends me detailed outlines of the blog posts I’m ghost writing for them. It includes suggested backlinks and points they want to include in the post.
  • Example 2: ECorp (apologies, Mr. 🤖) sends me a skeleton outline for a short white paper. It includes suggested headings or topic breakdowns and points they want to include. They also…



Julia Borgini

Canadian Writer + Geek — Copywriter for Top Tech companies. Inspiring marketers to be more "human" since 1999 —