Think Like a Publisher, Not a Marketer

Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity plan. So they decided to take their latest marketing campaign up a notch. Instead of just publishing some use case examples of how printer security is a serious thing, they decided to create a series of short films starring Hollywood celebrities.

Enter The Wolf

In season 1, we see Christian Slater as “the Wolf”. Playing off his role in the TV series , Slater demonstrates what happens when he infects a business printer with…