Steal the marketing tactic direct response copywriters have been using forever

Use it to make even the most boring B2B tech marketing messages reach deep inside people’s hearts & minds.

Julia Borgini
5 min readJun 7, 2023

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Julia Borgini

Canadian Writer + Geek — Copywriter for Top Tech companies. Inspiring marketers to be more "human" since 1999 — jbrg.click/news