Publish Content with a Positive Spin and Go Get’em

Raise your hand if you’re tired of all the negativity online.

So why are you publishing negative content for your B2B tech company?

Yes, you are publishing negative content with every post with the word “stop” in the title, every download on how “not” to do something, every webinar to help customers “fix” something.

When you’re negative all the time, your readers get tired of your content. They withdraw from you and ultimately stop engaging with you. Your content might be THE most helpful and valuable to your readers, but it’s just so negative in its attitude that no one wants to read it anymore.

So, how do you write your content in a way that’s more positive and engaging?

Write from a positive mindset

Writing content from a positive mindset simply means keeping the main helpful idea of your marketing piece front and center. You want your content to:

• Help your readers and customers with as much value as you can.
• Be written in a voice that’s authentic, sincere, and honest — without being aggressive, mean, or negative.
• Be more about them and not you.