I’m a proud Geek, are you?

The Guide to Outsourcing Technical Copywriting

It takes a unique combination of Geek + copywriter to produce the words you need to sell your technology.

You’ve got your tech content marketing strategy ready, buy-in from upper management, and the budget ready to spend. Now what? You need the resources to execute your plans.

More specifically, you need a copywriter to work on your campaigns, but you don’t have one on staff. This puts skilled technical copywriters in the driver’s seat. And if you think you can get away with using a software application or AI bot to write marketing content fast and at an insane scale, think again. Only a human copywriter can craft stories with the emotional depth and resonance needed.

Technical Copywriters Are a Special Kind of Geek

The high demand for a skilled copywriter that can write about technology makes it hard for tech companies to augment their in-house teams with outsourced talent. (This probably explains why I’ve been getting a lot of inquiry emails from tech marketers looking to build out their freelance copywriter lists. They have a ton of work and not enough skilled technical copywriters to help them. Score one for me!)