Get Rid of The Filler From Your Tech Content

The B2B buying cycle might be long, but that doesn’t mean your tech content marketing should be. You only need to use the number of words it takes to convince your buyer to keep you on their vendor shortlist. That’s it.

Stuffing your content & copy with unhelpful words and phrases that add nothing to what you’re trying to say is getting you nowhere. It bores your readers, complicates your ideas, and waters down your ideas.

Your tech marketing content needs a light touch to succeed. Cutting those filler and unhelpful words from your content & copy will make it sparkle. Your word choice is how you increase value for your readers, not the word count.

13 Words & Phrases to Banish from Your Tech Content

When re-reading your tech content, ask yourself this question, “What does it add to what I’m trying to say?” If the answer is “nothing”, delete it. Be ruthless in your editing and ditch these unhelpful words and phrases tout suite.

1. In order to

I’m guilty of this one all the time. I use it in my first drafts and then sometimes forget to swap it with something shorter. — usually “to”. No sentence ever suffered by replacing in order to with to, believe me. So make your sentence clearer by ditching it and…