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Julia Borgini
Julia Borgini

397 Followers

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The Client/Freelance Writer Partnership — A series

Check out all the posts from this article series on improving the client/freelance writer relationship. 1. How to be the client all freelancers want to stick with long-term Create an active roster of freelancers you can tap for help any time. Here’s the link 2. Be your freelancer’s invoice champion A regularly paid freelancer is a loyal freelancer, so clear the path for them to get paid! Here’s the…

Client Relationship

2 min read

The Client/Freelance Writer Partnership — A series
The Client/Freelance Writer Partnership — A series
Client Relationship

2 min read


Jun 7

Steal the marketing tactic direct response copywriters have been using forever

Use it to make even the most boring B2B tech marketing messages reach deep inside people’s hearts & minds. — I hate buyer personas. There, I said it. Why do I hate them? Because technical marketers cling to them like life rafts in stormy seas. They base everything on QA Maggie or CISO Jonathan, and then wonder why their content marketing campaigns don’t work. The real issue with buyer…

Content Marketing

5 min read

Content Marketing

5 min read


Mar 23

Why getting on your freelancer’s email list frees up your time as a client

An email newsletter isn’t just for freelancers to sell things. It’s a time saver for clients too. — This is the next post in my series on working with freelance copywriters. Check out the previous post here. When I first started freelancing, 12+ years ago, I created an email list. …

Copywriting

4 min read

Why getting on your freelancer’s email list frees up your time as a client
Why getting on your freelancer’s email list frees up your time as a client
Copywriting

4 min read


Mar 3

Why status meetings with freelance writers are a waste of time

Save your calendar & your freelancer’s. That status meeting isn’t helping anyone. — This is the next post in my series on working with freelance copywriters. Check out the previous post here. My calendar 📅 used to be filled with status meetings when I worked full-time as a writer & manager. …

Freelancing Tips

3 min read

Why status meetings with freelance writers are a waste of time
Why status meetings with freelance writers are a waste of time
Freelancing Tips

3 min read


Feb 21

Be your freelancer’s invoice champion

A regularly paid freelancer is a loyal freelancer, so clear the path for them to get paid! — This is the next post in my series on working with freelance copywriters. Check out the previous post here. “I can’t believe that we’re messing up your payments this badly, Julia. I am SO sorry.” This is what one of my clients, a marketing director at a global consulting firm…

Freelancing Tips

4 min read

Be your freelancer’s invoice champion
Be your freelancer’s invoice champion
Freelancing Tips

4 min read


Feb 8

How to be the client all freelancers want to stick with long-term

Create an active roster of freelancers you can tap for help any time — This is the first article in a series on working with freelance copywriters. I write for most of my clients regularly. Sometimes it’s every month. Sometimes it’s once or twice a quarter. But it’s regular work. It didn’t always start out that way. When I first started as a freelance…

Copywriting

3 min read

How to be the client all freelancers want to stick with long-term
How to be the client all freelancers want to stick with long-term
Copywriting

3 min read


Oct 30, 2020

What I need from clients to write tech content and copy

One of the questions I get from prospective clients is, “What do you need from me to start writing?” Great question. Every project and client is different, so it depends. Some of my clients send me fully-formed outlines with suggested backlinks, wording, and keywords. Others just give me a general…

Freelancing

4 min read

What I Need From Clients to Write Tech Content and Copy
What I Need From Clients to Write Tech Content and Copy
Freelancing

4 min read


Oct 1, 2020

Why I Ask 10+ Questions Before We Work Together

Freelancers should ask prospective clients just as many questions as clients do before starting to work together. It’s just good business sense. — When prospects reach out to me about collaborating on a project, I have them pass through a quick Q&A before we even speak. They answer a number of questions on my contact form, where I cover questions on project type, budgets, and referral information. …

Freelance Writer

5 min read

Why I Ask 10+ Questions Before We Work Together
Why I Ask 10+ Questions Before We Work Together
Freelance Writer

5 min read


Aug 31, 2020

Why Tech Marketers Should Care About the People in Their Database

Speak to people, not accounts. Your B2B tech company will sell more. Really. — (Updated in 2023) I’m always amused when I get an email from someone asking if my “corporation” would like a free trial of some piece of software. That they “read” my blog and thought their product would be a good “fit” to be mentioned in one of my posts. 🤦 …

B2b Copywriting

5 min read

Why Tech Marketers Should Care About the People in Their Database
Why Tech Marketers Should Care About the People in Their Database
B2b Copywriting

5 min read


Jan 31, 2020

Get Rid of The Filler From Your Tech Content

The B2B buying cycle might be long, but that doesn’t mean your tech content marketing should be. You only need to use the number of words it takes to convince your buyer to keep you on their vendor shortlist. That’s it. Stuffing your content & copy with unhelpful words and…

B2b Copywriting

5 min read

Get Rid of The Filler From Your Tech Content
Get Rid of The Filler From Your Tech Content
B2b Copywriting

5 min read

Julia Borgini

Julia Borgini

397 Followers

Canadian Writer + Geek — Copywriter for Top Tech companies. Inspiring marketers to be more "human" since 1999 — jbrg.click/news

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