I used to use FreshBooks to power my freelance copywriting business for years. I loved the intuitive UI, how it was built for freelancers, and it was Canadian.

But there was one big thing that bothered me: even though I am a Canadian-based business and they’re in Canada, they charged…


One of the questions I get from prospective clients is, “What do you need from me to start writing?”

Great question. Every project and client is different, so it depends.

Some of my clients send me fully-formed outlines with suggested backlinks, wording, and keywords. Others just give me a general…


When prospects reach out to me about collaborating on a project, I have them pass through a quick Q&A before we even speak.

They answer a number of questions on my contact form, where I cover questions on project type, budgets, and referral information. …


I’m always amused when I get an email from someone asking if my “corporation” would like a free trial of some piece of software. That they “read” my blog and thought their product would be a good “fit” to be mentioned in one of my posts.

If they’d actually taken…


The B2B buying cycle might be long, but that doesn’t mean your tech content marketing should be. You only need to use the number of words it takes to convince your buyer to keep you on their vendor shortlist. That’s it.

Stuffing your content & copy with unhelpful words and…


You’re more expensive than other copywriters out there

I hear that comment a lot, mainly from prospects. It’s actually one of the reasons I started publishing prices on my website. I want to be absolutely clear that I’m not your average copywriter. I’m a technical copywriter with over 20 years…


You’ve got your tech content marketing strategy ready, buy-in from upper management, and the budget ready to spend. Now what? You need the resources to execute your plans.

More specifically, you need a copywriter to work on your campaigns, but you don’t have one on staff. This puts skilled technical…


Printer security isn’t a sexy topic. But HP knows it’s an important part of any company’s cybersecurity plan. So they decided to take their latest marketing campaign up a notch. …


Who likes B2B customers? You do.

As a SaaS company, you like selling to B2B customers. They boost your brand’s credibility and provide powerful social proof. Since they tend to stick around for longer than B2C customers, they lower your overall monthly churn risk. Not to mention the fact that…


I still call myself a freelancer (a freelance technical copywriter, to be exact). It’s just a word, but one that I see getting trashed on a semi-regular basis online. Usually by someone else who does the same work as me: outsourced writing (copywriting or content writing) for companies, people, etc.

Julia Borgini

Tech Copywriter, Geek, #ContentMarketing. Explaining the magic of technology since 1999. Come visit me at spacebarpress.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store