Photo by Kazuo ota on Unsplash

Member-only story

4 Ways to becoming a better creative leader

Transform your leadership for better creative work.

Julia Borgini
4 min readApr 11, 2024

--

The content I’m getting from my freelancers is just AWFUL. I’ve run through 5 different ones for this project and none of them are nailing it. I’m never going to find the right one and I’ll be stuck doing all of the work myself.

Here’s a little secret you might not have considered: Your freelancers are producing bad content because you’re not a good creative leader.

🚩 Bad creative leadership = bad content

Your freelancers take their cues and direction from you. If you’re not giving them what they need to succeed, you’re going to get crappy content.

That’s not to say all freelancers are amazing, but 90% of them will produce the right content for you if you’re a good creative leader.

Here are 4 things to consider when leading a creative team of in-house people and outside freelancers.

Why good leaders are good for business

Leaders shape teams, business, communities, and the world. Grandiose notion, I know, but it’s true. Good leaders help guide people and make all the essential decisions that keep things moving forward.

--

--

Julia Borgini
Julia Borgini

Written by Julia Borgini

Canadian Writer + Geek — Copywriter for Top Tech companies. Inspiring marketers to be more "human" since 1999 — jbrg.click/news

Responses (1)