3 reasons why clients should pay more for ghostwriting projects

Hint: It’s not because freelancers are greedy.

There are two different prices on my Services page for some writing projects I offer clients. One for a bylined piece, the other for ghostwritten ones.

The ghostwriting rate is always higher than my bylined one, usually around 10–15% more.

Is it because I invest more time, effort, and energy to the ghostwritten projects? Nope. I invest the same amount into these projects since it’s the project type and end goal that determines all of that (at least for me.)

There are 3 main reasons why freelancers charge more for ghostwritten work.

1. Bylined work is passive inbound marketing

Bylined work gets me inbound leads because people can immediately see that it’s me that created it. Many people have reached out to me because they “read my piece on [website with my bylined work]” and would like me to write something similar for them.

It’s easier for a freelancer with bylined work to share samples, direct prospects & leads to their online work, and claim that work as their own.

My online portfolio has links to all of my bylined work. And more gets added to it…